We were tasked with creating brochures to be handed out to students across the country during frosh week. Problem is, students throw out bank brochures. So instead, we decided to talk to students through their stomachs. We combined the most iconic dorm room delicacy: mac ‘n cheese, with bite-sized chunks of our offers and services. We then handed out 70,000 of them to hungry freshmen on campus.
2014 Advertising & Design Club of Canada - Merit